This dedicated web portal aims to act as a repository of relevant information around a wide range of issues related to supporting food entrepreneurs. It also contains a Facebook Group that likeminded individuals and organisations that are interested in becoming a successful food entrepreneur can interact and support each other. The portal serves as a support to existing and developing food entrepreneurs and those involved in short food supply chains. This will allow them to stay connected, boost innovation and stay up-to-date with current industry developments. It is an opportunity for businesses to collaborate and overcome challenges facing the short food supply chain industry.